Fashion brands require a social media strategy.
Fashion brands can be culturally driven and often go hand-in-hand with lifestyle. It’s a great way for consumers to search products in a social setting when you combine that with social media. Fashion brands should also consider social media strategies.
Increase brand awareness
It is crucial to ask the question, “How can I get my customers to like, trust, and know me so that we can build brand loyalty?”
The first step to building brand awareness is branding. According to the Influencer Marketing Hub Benchmark Report 69% of marketers use Social Media to increase brand awareness. 52% also use it to increase website traffic.
If consumers are not aware of what your products offer, they won’t be able to buy from you. Consistency in establishing your presence via social media channels is key to this.
Get influencer support
A brand with a strong presence on social media platforms is one of the best ways to gain influencer support.
Your brand’s strategic focus on increasing visibility will help you score strategic partnerships that can increase traffic, revenue and a recurring client base.
51% of UK marketers already work with influencers. Two of the most popular fashion brands on platforms such as TikTok are Shein and PrettyLittleThing in The UK. The bid for influencer support is a must for any fashion brand.
Increase website traffic
A UK Statista survey found that 25.6% of professionals in the industry believe social media to be the most effective channel for digital marketing.
A sound social media strategy can provide you with access to high-quality traffic at a fraction of the cost. It can be difficult to drive traffic, especially if your brand is young.
It can take up to six months for real results if you go with SEO and content marketing. You have less control over the outcome of your results even if you do eventually see them.